When In Lockdown, Let’s Open Virtual Doors

The COVID-19 pandemic has led to the fastest acceleration in the digitalisation of our economy. BCG’s CEO Rich Lesser acknowledges that lockdowns are necessary, saying that there is a “very high correlation between the infection rate and economic activity”. Governments and consumers seem to agree, as retail has moved online at an astonishing speed, jeopardising small and medium sized enterprises (SMEs) and small in-person businesses in particular. All of us try to adapt to the new situation.