N. Khan

With the booming of e-commerce and in the recent decade, digital transformation has established itself as the “rulers of the game” in the retail and distribution industry. Modern retail consumers have greater expectations than just a normal shopping experience, e-commerce has given consumers the pliability of purchasing any good and/or service at their disposal via virtual platforms. It has been observed that the consumer usage of e-commerce has risen exponentially with Amazon and eBay being the top performing e-retailers.