Running and expanding your business involves making meaningful and strategic decisions. To make the right one, it is essential to have a profound knowledge of your company’s sector and its characteristics. Thus, it is imperative to possess tools that allow you to acquire such information. One of such tools is market analysis. In this article, we will expand on what it is and how to do it properly. You will find out about primary and secondary market research, data presentation, and why doing market research is so important.